Calling all music enthusiasts! Africa’s leading music streaming platform, Mdundo.com, is hosting an exclusive event guaranteed to set Lagos ablaze.
“Experience Cocktails with Mdundo” is happening on June 6th, 2024, and promises to be a vibrant mix of top brands, chart-topping musicians, and industry heavyweights.
This special event revolves around the theme “Commercialization of African Music Genres: Opportunities for Brands and Artists.” Get ready for insightful discussions on how music and brands can work together to dominate the ever-changing consumer landscape. Mdundo, known for its innovative approach, will be at the forefront of exploring meaningful engagement strategies and effective brand positioning tactics within the African music scene.
Star-Studded Panel Discussion
The night’s highlight will be a captivating panel discussion featuring industry titans with a wealth of knowledge. Music journalists, A&R experts, record label executives, and even a Grammy-recognized artist will share their insights.
Here’s a glimpse of the impressive lineup:
● Moderating the discussion will be the renowned Music Journalist and Founder of Afrobeats Intelligence, Joey Akan.
● ONErpm’s A&R Manager, Honor Aghedo, brings her expertise on empowering artists to reach global audiences.
● Spotting talent is Princess Okereugo’s specialty – she’s the A&R Manager at Sony Music West Africa.
● Luckylyn Audu, the Entertainment Lawyer and Business Manager for Wande Coal, will offer valuable big-league industry insights.
● Award-winning R&B Artist and Grammy Recording Academy member Praiz will provide the artist’s perspective.
● Akachi Igboko, A&R Manager at Mavin Records, has the inside track on breaking new acts.
● Last but not least, Excel Joab, Senior Manager of A&R and Artist Development at AWAL, will share his knowledge on navigating the West African music scene.
These industry veterans will delve into the rich tapestry of African music genres, exploring how brands can leverage their commercial potential. This is a discussion you won’t want to miss!
Celebrating Achievements & Fostering Collaboration
Mdundo’s mixer isn’t just about talks; it will also feature prestigious awards recognizing the platform’s most outstanding artists and content providers.
With Africa’s music scene making waves globally, events like “Experience Cocktails with Mdundo” are crucial. They foster collaboration, innovation, and knowledge sharing.
By harnessing the power of music, both brands and artists can drive positive change, nurture creativity, and forge genuine connections with their audiences.