Group CEO of Livespot360, Deola Art Alade is a serial entrepreneur and disruptor with an undeterred passion for propelling forward-thinking change within the African entertainment and creative industries.
“Behind her ‘cool, calm, and collected demeanor lies an unimaginable depth of power with which she continues to quietly disrupt norms, shape Lagos’ entertainment and nightlife scene, navigate fame and fortune, and stand strong in an industry dominated by fearless men.”
Possessing a visionary mindset and an unparalleled attention to detail, she consistently initiates tangible transformations in both the Nigerian and African entertainment markets.
A Harvard Business School alumnus, her distinguished career spans over two decades of creative versatility as a Design Expert, Producer, Marketing Guru, Entertainment Executive, and CEO.
Noteworthy in her diverse portfolio is her entrepreneurial prowess evident through the award-winning entertainment company, Soul Muzik, the technical equipment rental company Rent-A-Rig, and Nigeria’s foremost creative solutions entity, Livespot360.
Beyond her exceptional business acumen, Deola’s leadership is also characterized by an unyielding dedication to Diversity, Equity, and Inclusion (DEI).
Actively advocating for women’s empowerment and equal representation, she creates opportunities for aspiring professionals, fosters collaboration, nurtures talent, and dismantles status quo barriers to elevate the industry in its entirety.
Her impact resonates not only in the projects she spearheads but also in the opportunities she generates, establishing her as a transformative force in the African entertainment landscape.
She founded Livespot360 in 2014 in Lagos, Nigeria, and today, Livespot360 has built a reputation for crafting unforgettable event experiences and producing some of Nigeria’s most prominent reality TV series, from inception to execution. Deola, through her Livespot Foundation, has touched diverse lives and spearheaded notable CSR initiatives that have impacted people across demographics.
Her legacy also extends beyond entertainment as she stands as an influential entrepreneur who has not only influenced the nightlife scene but also broken barriers as a female powerhouse in Nigeria’s entertainment industry.
The creation of Livespot Group gave her an edge over many entertainment juggernauts as she continues to draw significant earnings and position the Nigerian entertainment industry to benefit from Africa’s US$100m entertainment industry.
Under Deola’s astute leadership, Club X, and the Livespot X Festival, an annual multi-day entertainment convergence, was born. The Livespot X Festival was introduced as a celebration of urban pop culture that brings together thrilling live performances; music, lighting, special acts, and immersive experiences, all rolled into a series of electrifying events.
This ‘Queen of Nightlife’ seems to have successfully and mysteriously become the only woman to effortlessly influence the entertainment and nightlife industry. You’ll find her in pictures, calmly existing. Yet, no one knows how she does it.
You’d be left to wonder how her brainchild, ‘Club X evolved from a mere brand asset to a nightlife behemoth which drew the most vibrant crowd, top executives across industries, A-list celebrities, hottest DJs, and entertainment powerhouses like Wizkid, Tiwa Savage, Jayda Wayda, Don Jazzy, Toke Makinwa, M.I Abaga, Adebola Williams, Nancy Isime, Uti Nwachukwu, Akah Nani, and Big Brother Naiia celebrities who can be likened to C-list pyramid members and fresh talents at the base contributing to the empire’s growth and survival.
If that’s not a formidable allegiance, I don’t know what is.