Nnenna Onyewuchi has been named to the Gerety 2025 Middle East & Africa Executive Jury, joining a distinguished panel of industry leaders tasked with recognizing the most groundbreaking creative work in the region. The announcement coincides with the early bird entry deadline, which runs until Friday, March 7th.
The Gerety Awards will host in-person jury sessions across 15 global locations, bringing together top agency and brand executives to evaluate and celebrate outstanding creativity. Eligible entries must have been broadcast, published, or released in a commercial environment with client approval between January 1, 2024, and the final submission deadline. The judging process prioritizes originality in creative ideas and excellence in execution.
The Middle East & Africa jury will be led by Prerna Mehra, Executive Creative Director at MullenLowe MENA. Speaking on her role as Jury President, Mehra shared her excitement: “I am more than honored to be serving as the Jury President for the MEA jury—it’s a front-row seat to the kind of creativity that shakes things up and makes the world take notice. The Gerety Awards aren’t just about trophies—they’re about setting the bar (and then raising it again). And this year, I get to do that with some of the most fearless, brilliant, trailblazing, game-changing women in the industry! We’re not just picking winners; we’re spotlighting ideas that break molds, spark conversations, and redefine excellence. Can’t wait to dive into the best work of the region with this powerhouse jury. Let’s make 2025 one for the books!”
Nnenna Onyewuchi is an internationally recognized marketing and business strategy executive with 25 years of experience in planning and executing comprehensive strategies that drive business growth and success. Her expertise spans marketing communications, brand development, and business strategy, with a proven track record of crafting innovative solutions that align with corporate objectives.
She is currently the Co-Founder and Chief Growth Officer at Halo Financial Services, a cutting-edge fintech company empowering communities to offer personalized banking, investment, and financial services to their members. Halo provides a range of financial products tailored to the investment needs of both institutional and retail clients, leveraging strategic partnerships and affiliate networks to deliver innovative financial solutions.
Onyewuchi possesses deep industry knowledge across multiple sectors, including telecommunications, retail, beverages, and financial services. She has worked with a diverse portfolio of global brands, including MTV, Coca-Cola, BAT, Motorola, Absolut, and Microsoft, as well as leading local brands such as Dangote, Zain, Robb, Joy, FCMB, and Peak Milk.
At McCann Erickson’s Tag Ideation practice in New York, she played a strategic leadership role, overseeing lifestyle brand strategy. She led cross-functional teams, managed a team of junior planners and account executives, and developed a proprietary branding model for integrated marketing campaigns. As Director of Business Development at TBWA Concept, she spearheaded new business development and client acquisition strategies, enhancing the agency’s industry profile and reputation through high-impact marketing and communication initiatives.
At HiTV, Onyewuchi was instrumental in defining the positioning and marketing strategy for the company’s entry into Nigeria’s pay-TV sector. She established strategic media relationships, developed trade materials, and supported the sales team with point-of-sale and merchandising resources. As a founding partner of Yellow Brick Road/Blackbox, she provided strategic oversight for agency accounts and new business activities, driving thought leadership, knowledge transfer, and high-level client relationship management.
She has also served as Chairman of the Board at WAVE (West Africa Vocational Education) and was previously the Executive Director of Strategy & Innovation at Yellow Brick Road/Blackbox, where she led transformational strategies to drive brand and business impact.